Devils Draught
Brand Design • Illustration • Packaging Design
Brief: Design packaging and other collateral for the conceptual brand “Devils Draught”
This was a fun concept brief from Brief Club on Instagram I have been really wanting to implement more of my illustration skills into my design work and this brief was the perfect opportunity to do so.
It was also a great opportunity to do some more packaging design, something that I really fell in love with at uni.
Once I had the illustration style down the devil puns just kept coming, Satan Sour Ale and Lucifer Lager would be the two main offerings for Devil’s Draught.
For the logo design I created a scroll to look like a devils contract fully encompassing the brand in it’s demonic identity. I also found this great font from Off Type (an offshoot type foundry of Pangram Pangram) which brought the whole design together.
